en English

Ultimate Guide to Picking the Right Lipstick

Table of Contents

Ultimate Guide

When selecting lipstick samples sent by suppliers, importers need to pay close attention to the lipstick core, texture, shade, and function.

Lipstick Core

The lipstick core must be close to the tube barrel and not loose, and the core should be moderate, not too hard, because the core is too hard in the use of the process will be uncomfortable.


With the aim of being adapted to your style, ivoryE offers you 7 types of textures to any of your chosen applications and your preferences.

  1. Velvet Matte
  2. Matte
  3. Gloss
  4. Grass
  5. Satin Finish
  6. Metal
  7. Pearl

If you’d like to see the details, please click here.


Lipsticks are available in a wide range of colors, the five key shades are pink, red, coral, nude, and oxblood.

Before importing thousand of lipsticks, it is best to research the preferences of consumers in your local market or ask your supplier which shade will sell relatively well. By doing so, you will be able to sell all the lipsticks imported from China in as short a time as possible, thus reducing inventory and financial pressure.


It is best to choose the features of the lipstick according to the habits of the different country markets, for example,

Pink shades

All shades of pink dominate in the West, while classic reds are favored in Asia.

Overall, pink is the most popular lip color in the US and UK, with nearly 50% of upper lip colors being pink. In China, purple, orange, and lighter sheer shades top the list. In Korea, people prefer deep pinks, purples, and reds.

Lip finishes

Matte rules the West, sheer rules Asia.

In the U.S. and U.K., more than 40% of matte lips are tried on each month. China favors sheer (40%) and satin (28%) finishes. Japan prefers sheer (50%) lip finishes. Korea prefers matte (35%) and sheer (33%) lips as the top choice.

Two-toned lip

Unlike gradient lips, two-tone lips refer to the different colors of the upper and lower lips.

Two-toned lip


How to apply lipstick?

Step 1: Confirm the lip peak of the upper lip and apply from the lip peak to the sides.

Step 2: Apply from the lower lip corner to the middle with a gentle and appropriate intensity.

Step 3: Lightly purse your lips several times to make the lip color fit better.

Suri Luo
Suri Luo

Hi, I’m Suri Luo, the funder of ivorye.com, I’ve been running a factory in China that makes Lipstick Makeup Products for 8 years now, and the purpose of this article is to share with you the knowledge related to Lipsticks from a Chinese supplier’s perspective.

Share on facebook
Share on twitter
Share on linkedin

This site is protected by wp-copyrightpro.com

Ask For A Quick Quote

We will contact you within 1 working day, please pay attention to the email with the suffix “@ivorye.com”

don't miss it!

15% off

Hurry Up, Our Stocks Are Running Thin…