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Lipstick in Daiso 100-yen shops Project

In the EU and USA, people’s makeup is about being bold, while in Asia people’s makeup is kept more natural.

Westerners want to have flawless skin. Asian want a fresh and youthful look, almost doll-like.

Number of people involved in the project: 30

Amount involved in the project: $500000

Project leader: Suri

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